Optimizing Google Ads CPL (Cost Per Lead)
By Patrik Armitano, Posted May 17, 2023
In the context of Google Ads, the conversion rate is a crucial performance metric that measures the effectiveness of your advertising campaigns.
Continue reading
Tips to Lower Google Ads CPC (Cost Per Click)
By Patrik Armitano, Posted April 10, 2023
Improving your Cost Per Click (CPC) in Google Ads involves various strategies and tactics aimed at reducing the amount you pay for each click while maintaining or improving the quality and relevance of your ads.
Continue reading
Top 10 Google Ads Mistakes Dentists Make
By Daniel Palka, Posted March 30, 2023
Google Ads are one of the most popular and successful components of dental marketing. That is, unless a dental office makes one or more of these common mistakes.
Continue reading
What Will Google Ads Do for Your Practice?
By Patrik Armitano, Posted March 7, 2023
By running a well-targeted Google Ads campaign, dentists can expect to see increased website traffic, higher visibility, better targeting, measurable and quick results, and cost-effectiveness compared to most traditional marketing options.
Continue reading
Organic SEO or Google Ads? Which one should you implement in your practice?
By Daniel Palka, Posted February 15, 2023
Both organic SEO and Google Ads are important for increasing visibility, reaching a targeted audience, achieving cost-effectiveness, measuring results, and complementing each other in a comprehensive digital marketing strategy for dentists.
Continue reading
When is the Right Time to Start Branding and Marketing your New Dental Practice?
By Rachael Charboneau, Posted July 20, 2022
A startup practice's marketing and branding process can take up to a year, especially if you are in a comprehensive program. This may vary depending on whether you are using a marketing company and the services you've selected, or if you plan to do all the marketing and branding yourself.
Continue reading
Risks of Not Having Secure Passwords at Your Dental Office
By Daniel Palka, Posted May 15, 2022
Once you have your practice email, social media, business listings, and other accounts in place, you'll want to think about how you're protecting your passwords. To ensure your data is safe, we wanted to share some password security risks and tips to avoid them.
Continue reading
Warning About Common Scam Targeting Dental Offices
By Daniel Palka, Posted April 4, 2022
Scam letters may use “official” sounding names like “Domain Authority” with the American flag to create the impression of a trusty national organization and scare-tactics and deceptive language to make people think that their domain may be about to expire.
Continue reading
A Logo Is the Pillar of a Brand. It Is a Lifetime Investment.
By Guadalupe Escalante, Posted March 1, 2022
Doing things right the first time around will eliminate large expenses related to fixing mistakes. In, turn your logo will reflect professionalism that a quick DIY logo won’t. Here’s some advice to take with you on your logo journey for your new dental startup!
