Clue Dental Marketing Blog

Optimizing Google Ads CPL (Cost Per Lead)

By Patrik Armitano, Posted May 17, 2023

In the context of Google Ads, the conversion rate is a crucial performance metric that measures the effectiveness of your advertising campaigns.

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Tips to Lower Google Ads CPC (Cost Per Click)

By Patrik Armitano, Posted April 10, 2023

Improving your Cost Per Click (CPC) in Google Ads involves various strategies and tactics aimed at reducing the amount you pay for each click while maintaining or improving the quality and relevance of your ads.

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Top 10 Google Ads Mistakes Dentists Make

By Daniel Palka, Posted March 30, 2023

Google Ads are one of the most popular and successful components of dental marketing. That is, unless a dental office makes one or more of these common mistakes.

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What Will Google Ads Do for Your Practice?

By Patrik Armitano, Posted March 7, 2023

By running a well-targeted Google Ads campaign, dentists can expect to see increased website traffic, higher visibility, better targeting, measurable and quick results, and cost-effectiveness compared to most traditional marketing options.

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Organic SEO or Google Ads? Which one should you implement in your practice?

By Daniel Palka, Posted February 15, 2023

Both organic SEO and Google Ads are important for increasing visibility, reaching a targeted audience, achieving cost-effectiveness, measuring results, and complementing each other in a comprehensive digital marketing strategy for dentists.

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When is the Right Time to Start Branding and Marketing your New Dental Practice?

By Rachael Charboneau, Posted July 20, 2022

A startup practice's marketing and branding process can take up to a year, especially if you are in a comprehensive program. This may vary depending on whether you are using a marketing company and the services you've selected, or if you plan to do all the marketing and branding yourself.

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Risks of Not Having Secure Passwords at Your Dental Office

By Daniel Palka, Posted May 15, 2022

Once you have your practice email, social media, business listings, and other accounts in place, you'll want to think about how you're protecting your passwords. To ensure your data is safe, we wanted to share some password security risks and tips to avoid them.

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Warning About Common Scam Targeting Dental Offices

By Daniel Palka, Posted April 4, 2022

Scam letters may use “official” sounding names like “Domain Authority” with the American flag to create the impression of a trusty national organization and scare-tactics and deceptive language to make people think that their domain may be about to expire.

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A Logo Is the Pillar of a Brand. It Is a Lifetime Investment.

By Guadalupe Escalante, Posted March 1, 2022

Doing things right the first time around will eliminate large expenses related to fixing mistakes. In, turn your logo will reflect professionalism that a quick DIY logo won’t. Here’s some advice to take with you on your logo journey for your new dental startup!

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