Search Engine Optimization, or SEO, is the process of raising your website’s rankings in organic search engine result pages, resulting in increased new patient traffic. Your organic search engine ranking is your unpaid listing on search engines such as Google, Bing and Yahoo, as opposed to paid placement such as AdWords or Facebook ads.
With effective and robust SEO, your website will appear on first page results, driving traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. In the United States, Google accounts for over 63% of search engine traffic, followed by Bing at 22% and Yahoo at 11%.
When prospective patients are searching for dental practices or services in their area, Search Engine Optimization is what enables your website to appear in the results. Google will provide the most relevant results to a search using a sophisticated algorithm. The more effective SEO, the higher it will appear in search results.