Privacy Policy

Effective Date: Immediately

Last Updated: 10/22/2025

1. Introduction

Clue Dental Marketing Inc. (“Clue Dental Marketing,” “CDM,” “we,” “our,” or “us”) provides digital marketing, website development, and consulting services exclusively for dental professionals, including single practices, multi-location groups, and Dental Service Organizations (DSOs).

This Privacy & Cookie Policy explains how we collect, use, and share information through our websites — cluedentalmarketing.com, DSOwebsites.com, and any other site we operate (“Sites”). By using our Sites or services, you agree to this Policy.

2. Scope

This Policy applies to:

Data collected from our Sites and contact forms.
Data shared with us by dental clients as part of service projects.
Data automatically collected through analytics and advertising tools.

If you are a patient of a dental practice, please contact that practice directly. We act only as a service provider to our dental clients and handle such data under written contracts, not under this Policy.

3. Information We Collect

From Clients and Business Contacts

Name, email, phone, job title, company or practice name
Project details, communication history, and billing data

From Website Visitors

Form submissions (name, email, message)
IP address, browser type, device data, and usage statistics
Cookies and analytics data (see Section 6)

From Advertising Platforms

Campaign metrics and engagement statistics
Limited demographic or interest data from Google, Meta, or LinkedIn

We do not collect or store Protected Health Information (PHI).

4. How We Use Information

We use information to:

Provide and manage marketing and website services
Respond to inquiries and consultations
Improve our Sites, campaigns, and client outcomes
Send service updates or educational resources
Comply with legal and contractual obligations

We do not sell personal information.

5. Our Role as a Service Provider

When processing information on behalf of dental practices or DSOs, we act as a service provider (also called a “processor”). We:

Process data only under client instruction
Do not use client or patient data for our own marketing
Maintain security, confidentiality, and deletion protocols
Support clients in fulfilling privacy or data requests

6. Cookies and Tracking Technologies

We use cookies and similar tools to enhance performance and measure engagement.

Types of Cookies We Use:

Essential cookies – required for site functionality
Analytics cookies – help us understand visitor traffic
Marketing cookies – used for advertising and remarketing

You can manage or disable cookies through your browser or our cookie banner. Rejecting non-essential cookies may limit some features. We do not respond to browser “Do Not Track” signals.

7. Data Retention

We keep personal information only as long as necessary to fulfill the purposes described here or as required by law. When data is no longer needed, it is securely deleted or anonymized.

8. Information Sharing

We may share information with:

Trusted service providers (hosting, analytics, CRM, payment processing)
Business partners involved in joint projects (with consent)
Legal authorities, if required by law
Successor entities in a merger or acquisition

We do not sell or share personal information for cross-context behavioral advertising.

9. Data Security

We use administrative, technical, and physical safeguards to protect data. No system is fully secure, so users share information at their own risk.

10. Your Privacy Rights

Depending on your state of residence, you may have the right to:

Access, correct, or delete your information
Opt out of certain data sharing
Receive details about what we collect and how we use it

To submit a request, email [email protected] with the subject line “Privacy Rights Request.”

We will verify your identity and respond within legal timeframes.

11. Children’s Privacy

Our Sites and services are directed to adults in the dental industry. We do not knowingly collect information from individuals under 18.

12. International Use

Our Sites and servers are located in the United States. By using our Sites, you consent to processing and storage in the U.S.

13. Policy Updates

We may update this Policy periodically. Updates will appear on this page with a new “Last Updated” date. Significant changes will be communicated clearly on our Sites.